What people suffer from is being trapped within themselves – in a world of individualism everyone is trapped in their own feelings, trapped within their own imaginations. Our job as public service broadcasters is to take people beyond the limits of their own self, and until we do that we will carry on declining.
The BBC should realize that. I have an idealistic view, but if the BBC could do that, taking people beyond their own selves, it will renew itself in a way that jumps over the competition. The competition is obsessed by serving people in their little selves. And in a way, actually, Murdoch for all his power, is trapped by the self. That’s his job, to feed the self.
In the BBC, it’s the next step forward. It doesn’t mean we go back to the 1950s and tell people how to dress, what we do is say “we can free you from yourself” – and people would love it.
- Adam Curtis
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